Walk out of any bike shop with a new bike and you're carrying two things: the best purchase you'll make all year, and a paper receipt that will be lost within a month.
That's the whole problem. The cycling industry has spent a hundred years perfecting the bicycle and almost no time perfecting what happens after you own one. Service history lives in a shop's filing cabinet. Warranties vanish. Maintenance happens when something breaks. The shop that knows your bike best has no way to stay connected to it, and you have no way to remember what your bike has been through.
Saddle exists to fix ownership. One intelligent platform that connects the rider, the bike, and the shop for the entire life of the bicycle. The purchase becomes the beginning of a relationship, not the end of a transaction.
We believe the bike shop is the heart of cycling, and that the right software makes local shops stronger, not obsolete. Everything we build starts there.
The intelligence layer behind bicycle ownership.